Activate is an Impact Narrative™ Agency that helps people do good, effectively.

We have a diverse team of collaborators who are skilled in impact narrative and ethical changemaking to ensure that your projects can activate meaningful, long-lasting change. Say kia ora to some of our team below.

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Jason boberg

Founder & Creative Director

Jason is a creative director specialising in impact narrative for social change. 

Jason completed his film studies in Aotearoa, and has experience working in the sector both at home and in Los Angeles, including films that have been recognised at the Moa Awards, and produced through the prestigious American Film Institute.

As an experienced creative director, Jason saw the opportunity to blend his passions for social justice and environmental causes, with his professional expertise in film production and direction through establishing Activate.

Having lived experience of disability, he is an advocate for disability rights, and works to change the way society conceptualises disability. He has extensive experience working at a strategic level on various advocacy campaigns, and also facilitating discussion and education around disability and climate change at international and national conferences.

In blending his mahi in both advocacy and film, Jason has pioneered a process called “impact narrative”, a unique lens on change-making, that enables organisations, businesses, and campaigners to maximise their impact through storytelling, rapid prototyping, and co-design.

Jason is passionate about bringing the impact narrative process to change-making in Aotearoa and abroad, and making this process accessible to all who are passionate about creating good in their community.

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Kera Sherwood-O'Regan

Communications & Engagement Director

Ko Aoraki te mauka
Ko Waitaki te awa
Ko Tahu Pōtiki te tūpuna
Ko Ngāi Tuahuriri, Ngāi Te Ruahikihiki kā hapū 
Ko Kera Sherwood-O'Regan āhau

Having over a decade's experience working with NGOs and campaigns, Kera is passionate about ethical changemaking, indigenous governance, and using digital and mainstream media to tell effective and engaging stories that foster meaningful change.

Kera holds a Bachelor of Arts in Political Science & Anthropology, and a Certificate in Māori Health, which sparked her journey in examining many of the power structures and dynamics that can affect changemaking.

Acknowledging these dynamics, and having experienced her own barriers with the health system since being diagnosed with fibromyalgia, Kera is passionate about community engagement and representation, and using digital communications to break down barriers to participation to ensure a more equitable Aotearoa for all.

Her campaigning experience has crossed the human rights, public health, and climate change sectors, and she has experience campaigning at a national and international level, including most recently at the United Nations COP23 Climate Negotiations.

Kera is the Founder & Director of Fibromyalgia Aotearoa NZ, and frequently writes for New Zealand media.

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Videographer & Camera Operator

Benj has been making short-form films since 2010.

Starting with a Bachelor's degree in communications, Benj worked his way up through the ranks to directing an educational television show before moving to creating content for online distribution.

Benj is excited by the possibilities of new media platforms, and is driven to make films that engage people and speak truthfully. 

Benj has filmed in countries as diverse as Peru, France, Indonesia, Samoa, and Kiribati, and worked with collaborators from around the world.

Benj has attended two of the United Nations climate negotiations, and in his spare time now chairs the board the Aotearoa Youth Leaders, and is learning to grow bonsai.



Communications Lead

An experienced copywriter and social media manager, Whitney joins the Activate team heading out communications, and as co-producer on many of our kaupapa Māori projects.

Whitney is passionate about writing, and the power of storytelling to whakamana our communities, with a special spot in her heart for projects that uplift rangatahi Māori.

She has deep experience working with urban Māori organisations, particularly in co-design and development of community initiatives that change the narrative and challenge deficits framings of our hāpori whānau.

With a special blend of tea, rongoā, and te reo Māori, Whitney is the co-creator of Whitney & Whitney’s Kaputī, and has recently established Kaputī Studio in Henderson, driven by the connections and relationships built over the ritual of tea, and a desire to build a community space for wānanga and nourishing kōrero.

Whitney is māmā to Wiremu, with another pēpi on the way!

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Annie has a strong background in both production and post-production, driven by her passion for people and storytelling.

She holds a Bachelor of Arts in Film and Theatre from Victoria University of Wellington, and a diploma from South Seas Film and Television School.

Her works include Waste Not Want Not, a short documentary about Waiheke wastewater; editing The Recipient, a short documentary about organ donation in New Zealand; and both writing and directing the Tribeca Snapchat Shorts winner, Magic Show.

Annie has worked for some of New Zealand's top productions houses, including Power Rangers Productions, Warner Bros. International Television Production New Zealand, Notable Pictures, and Eyes and Ears Productions, with shows from Project Runway to The Block and Survivor New Zealand.



Communications Officer

Sedef is a Kiwi-Türk hybrid in her final year of an Environmental Studies degree in Wellington. Her extracurricular activities have centered around civics education as a founding member and campaign manager for the Virgin Voter Collective 2017.

Her love of nature and passion for addressing climate change saw her take part in a Sir Peter Blake Trust expedition to the Sub-Antarctic, to sail to Turkey with the Australian Navy, and attend the UN COP23 and COP24 Climate Negotiations.

These were seminal in opening her eyes to identity politics and the structural imbalances that exist within society. As such, her desire for environmental justice has been expanded into a burning desire to advocate for a range of intersecting issues.

Outside work and academia, Sedef finds refuge in being unabashedly leftist, shamelessly queer, windsurfing and loud earrings.

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Samora O'Neill is a creative commercial music producer who composes advertisement, audio, and creative briefs for some of the biggest global brands.

Inspired by cinematic soundtracks by Howard Shore, James Newton Howard, and Abel Korzeniowski, Samora's music appears in short films, commercials, and documentaries, with winning tracks in "Happiness in the Air," directed by Hugh Mitton, and the soundtrack for the TV series "Wonder Women."

Samora studied composition, psychology, philosophy, and criminology at Victoria University, New Zealand.